Citibank Malaysia Citi Prestige e-newsletter

How to constantly market to an aspiring and affluent target audience via the digital platform?

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CHALLENGE

To create an informative  e-newsletter marketing campaign that had to appeal to the aspiring affluent audience - Citi Prestige members.

 

APPROACH

A mobile-friendly microsite was developed to feature informative content to engage with Citi Prestige Cardholders. 

The quarterly e-newsletter microsite highlighted specific industry trends and lifestyle topics, with an added objective of cross-selling Citi Gold products...all on a layout that reflected class and desirability. 



EXPERTISE

  • Website design & revamp
  • Visual Design
  • Responsive Website front end coding
  • Site information architecture
  • Digital Strategy
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