CHALLENGE
To create an informative e-newsletter marketing campaign that had to appeal to the aspiring affluent audience - Citi Prestige members.
APPROACH
A mobile-friendly microsite was developed to feature informative content to engage with Citi Prestige Cardholders.
The quarterly e-newsletter microsite highlighted specific industry trends and lifestyle topics, with an added
objective of cross-selling Citi Gold products...all on a layout that reflected class and desirability.
EXPERTISE
- Website design & revamp
- Visual Design
- Responsive Website front end coding
- Site information architecture
- Digital Strategy
