The scope of this article focuses on what we consider “hygiene”
activities within the digital space, to help you drive traffic to your site,
including mobile optimisation of your ecommerce site, email marketing,
email marketing automation, sending personalised emails, content marketing,
social media and selling, creating shoppable social media posts, search engine
optimisation (SEO), paid advertising on Google Ads, Instagram
Ads, Facebook Ads and Google Shopping Display Ads.
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