Welcome to our reading corner

We’ve all heard it before. “Content is King”. The famous phrase was first mentioned by the one and only Bill Gates in an essay published in January 1996 rightly called “Content is King”. Today, almost 25 years later, this is more true than ever. Among the most valued metrics to measure the success of content marketing is Engagement, hence why it is so crucial to understand how our audiences react to our content in order to maximize it.

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If there has been any positivity out of the current pandemic, it is that eCommerce is on the rise with lockdowns and restrictions pushing more and more consumers online to purchase. However, with this comes the growth in eCommerce fraud (also known as payment fraud) which is increasing parallel to the global increase in eCommerce payment transactions.

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As countries come out of lockdown, businesses that are usually associated with pleasure and enjoyment such as pubs, restaurants, hair and beauty salons, fashion retailers and car showrooms, face customers who might come to them in a state of heightened elation about revisiting, or in apprehension about what might happen as a result of showing up.

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Walking casually into a shop, a car show room, a café. Saying hello and standing close to other people. Not thinking about who is around you and who you arehere has been any po getting near to. That all feels like a thing of the past, doesn’t it? All of this likely means exciting new business models in commerce, the acceleration of digitisation in some traditional sectors and new customer experiences. In all of this however, will we lose the human touch?

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"Social Media is an immense repository of information that, correctly used, can bring huge benefits to businesses and private or public organisations alike." We dive deep into the world of data, and more specifically with the methodology of 'Social Listening' - and how to dissect and harness its capabilities to bring real, tangible results to one's marketing strategy.

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As we approach a seemingly hyper-digitalised era where the days of cash transactions and handing out business cards are slowly becoming a thing of the past, particularly in China, we look into the rise and sheer influence of WeChat, particularly in B2B Marketing in China, and how it has shaped the landscape of nearly every industry in its nation.

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Digital Marketing and its elusive promise of complete and instantaneous visibility across all activities has tantalized marketers for the best part of three decades. The notion that any interaction between a customer is trackable, and therefore measurable has an obvious appeal to those marketers tired of being seen as the ‘Colouring-in Department’.

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The secret to running a successful ecommerce business is taking your time to understand the basics. Most ecommerce merchants know that payment processors, payment gateway and merchant accounts are essentials for making online sales, but very few understand their differences. They tend to use the terms interchangeably, and this can harm their end goals when looking for the ideal payment provider. Keep reading to understand these concepts and how to choose the suitable one.

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In the digital age, eCommerce is a booming industry that will only continue to grow as time progresses. Maybe you’ve already begun your own eCommerce journey, or perhaps you’re just starting your eCommerce research. Regardless of where you are in your business endeavors, an essential element to running a profitable eCommerce business is choosing the right payment gateway. Read on to learn more about these popular payment gateways and what each has to offer your growing eCommerce business.

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The scope of this article focuses on what we consider “hygiene” activities within the digital space, to help you drive traffic to your site, including mobile optimisation of your ecommerce site, email marketing, email marketing automation, sending personalised emails, content marketing, social media and selling, creating shoppable social media posts, search engine optimisation (SEO), paid advertising on Google Ads, Instagram Ads, Facebook Ads and Google Shopping Display Ads.

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If you are undergoing digital transformation, or evaluating your enterprises’ current digital commerce platform for fitness for purpose moving forward, there are many aspects that need to be considered. This article is an attempt to filter out the noise and focus on the core aspects that are most important to an enterprise level customer as a starting point down the path of selecting platform partners to invite to a request for information or request of proposal. The focus of the article is currently on Enterprise B2C/D2C commerce platforms.

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With China now in post-pandemic phase, the country begins its transition to the ‘new normal’, and companies and their brands, like consumers, are starting to look ahead and invest again in the future. While UK lockdown looks set to last for a while yet, there are some key lessons in futureproofing your brands to take away from re-emergent China. Tan Kay Kin, CEO of our Asia Agency Bray Leino Splash, shares insight, advice and predictions…

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As more brands consider building out a new eCommerce capability, moving from a ‘bricks &mortar’ only strategy or just looking for another channel to sell directly to consumers, now is the time to consider what ‘being on Amazon’ could mean for your brand and product sales. Bray Leino UK's Digital Director, Patrick Furse, has the low-down on Amazon Stores.

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The thing about human expectations is that they are never bound by category. Amazon sets the bar for digital customer experience. Netflix sets the bar for entertainment. Apple sets the bar for intuitive technology. Every other business is judged accordingly.  Humans don’t make compassionate allowance for sectors or verticals in the endless battle for their time, attention and memory space. 

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