Blogs - Digital Marketing Agency - Bray Leino Splash Malaysia

6 THINGS TO DO ECOMMERCE DIGITAL MARKETING RIGHT

by CLL | June 22, 2020

The scope of this article focuses on what we consider “hygiene” activities within the digital space, to help you drive traffic to your site, including mobile optimisation of your ecommerce site, email marketing, email marketing automation, sending personalised emails, content marketing, social media and selling, creating shoppable social media posts, search engine optimisation (SEO), paid advertising on Google Ads, Instagram Ads, Facebook Ads and Google Shopping Display Ads.

ENTREPRISE ECOMMERCE PLATFORMS 2020 COMPARISON - FEATURES, PRICING, LIMITATIONS

by CAM | June 22, 2020

If you are undergoing digital transformation, or evaluating your enterprises’ current digital commerce platform for fitness for purpose moving forward, there are many aspects that need to be considered. This article is an attempt to filter out the noise and focus on the core aspects that are most important to an enterprise level customer as a starting point down the path of selecting platform partners to invite to a request for information or request of proposal. The focus of the article is currently on Enterprise B2C/D2C commerce platforms.

POST PANDEMIC CHINA: DIGITAL LEADS THE WAY

by TKK | May 14, 2020

With China now in post-pandemic phase, the country begins its transition to the ‘new normal’, and companies and their brands, like consumers, are starting to look ahead and invest again in the future. While UK lockdown looks set to last for a while yet, there are some key lessons in futureproofing your brands to take away from re-emergent China. Tan Kay Kin, CEO of our Asia Agency Bray Leino Splash, shares insight, advice and predictions…

HOW TO SET UP AN AMAZON WEB STORE

by PF | May 27, 2020

As more brands consider building out a new eCommerce capability, moving from a ‘bricks &mortar’ only strategy or just looking for another channel to sell directly to consumers, now is the time to consider what ‘being on Amazon’ could mean for your brand and product sales. Bray Leino UK's Digital Director, Patrick Furse, has the low-down on Amazon Stores.

B2B Tech brands that believe in H2H, adopt B2C standards of creativity.

by Alistair Ross | Aug 01, 2019

The thing about human expectations is that they are never bound by category. Amazon sets the bar for digital customer experience. Netflix sets the bar for entertainment. Apple sets the bar for intuitive technology. Every other business is judged accordingly. Humans don’t make compassionate allowance for sectors or verticals in the endless battle for their time, attention and memory space.

How universities can build effective websites: 10 Things To Consider

by LKM | Jul 01, 2019

To the casual observer, many universities can look similar. They’re perceived as institutions and campuses where students seek to obtain a degree differentiated only by name and location. But is that all?

Five simple CX improvements to make today

by ES | Jul 01, 2019

How can you make simple changes to your customers’ experience? Do you understand the human behind the purchase? Can you be more useful to your audience? Here are the top five thought starters…

Map it out. The journey to a better user experience.

by GC | Jun 10, 2019

Customer journey maps are a powerful way to visualise any customer experience. By tracking touchpoints, you can uncover problems and insights to better align with customer needs.

LESSONS IN CX: A TRIP TO SOUTH EAST ASIA – PART 3 – HONG KONG. WILL WE SEE OUR SUITCASES AGAIN?

by ES | Apr 01, 2019

If Singapore is a city seemingly built from the ground up to be as effortless as possible to inhabit and Kuala Lumpur is a city that exudes more of an unkempt charm, Hong Kong would exist on a scale somewhere between the two.

Lessons in CX: A trip to South East Asia - Part 2 – Not taking a stroll around Kuala Lumpur.

by ES | Mar 27, 2019

If Singapore is a city seemingly built from the ground up to be as effortless as possible to both inhabit and visit - then Malaysia offers a very different experience.

Can the dreaded ‘retail apocalypse’ be avoided?

by CLL | Nov 12, 2018

“Showrooming”, a phenomenon when a shopper visits a store to check out a product but then purchases it online has oft been blamed for the demise of brick and mortar stores. So, if you’re a retailer, fighting the good fight, here is a list of 5 things you can consider, as you evolve your retail strategy to better serve your customers, wherever he or she may be.

Personalization: Delivering a magical online experience

by LKM | Aug 07, 2018

In the last few year, as technologies matured, personalization is becoming a reality for the average marketer. It is no longer the exclusive purview of enterprises. Affordable content management system that offer strong personalization capabilities have now made this powerful tool accessible to many more marketer.

Welcome to our reading corner

6 THINGS TO DO ECOMMERCE DIGITAL MARKETING RIGHT

ENTREPRISE ECOMMERCE PLATFORMS 2020 COMPARISON - FEATURES, PRICING, LIMITATIONS

POST PANDEMIC CHINA: DIGITAL LEADS THE WAY

HOW TO SET UP AN AMAZON WEB STORE

B2B Tech brands that believe in H2H, adopt B2C standards of creativity.

How universities can build effective websites: 10 Things To Consider

Five simple CX improvements to make today

Map it out. The journey to a better user experience.

LESSONS IN CX: A TRIP TO SOUTH EAST ASIA – PART 3 – HONG KONG. WILL WE SEE OUR SUITCASES AGAIN?

Lessons in CX: A trip to South East Asia - Part 2 – Not taking a stroll around Kuala Lumpur.

Can the dreaded ‘retail apocalypse’ be avoided?

Personalization: Delivering a magical online experience

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