To expand the understanding of Users to take advantage of the convenient access to Citi Ready Credit as an overdraft facility other than solely using it as an emergency cash provider.
A rewards-driven online campaign to educate Users on the regular transactions that customers can use Citi Ready Credit for on a daily basis. We got our target audience to understand the benefits of using Citi Ready Credit through an online contest; offering multiple great prizes that encouraged them to sign up.
- Visual Design
- Website design & revamp
- Site information architecture
- Responsive Website front end coding
- Video Animation