Citibank Malaysia Citi Ready Credit Vespa

How to create buzz online to boost awareness on the flexibility of using Citi Ready Credit for everyday needs?

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To expand the understanding of Users to take advantage of the convenient access to Citi Ready Credit as an overdraft facility other than solely using it as an emergency cash provider. 



A rewards-driven online campaign to educate Users on the regular transactions that customers can use Citi Ready Credit for on a daily basis. We got our target audience to understand the benefits of using Citi Ready Credit through an online contest; offering multiple great prizes that encouraged them to sign up. 


  • Visual Design
  • Website design & revamp
  • Site information architecture
  • Responsive Website front end coding
  • Video Animation
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