CHALLENGE
Get people to want to visit an Absolute Thai restaurant just by looking at their website - that's a UX design and information architecture challenge rolled into one.
APPROACH
We built a responsive website that takes visitors on a virtual walkthrough of Absolute Thai’s flagship outlet. Upon landing, users will be asked to key in their name.
This is the start of a journey filled with personal touches, as they will be taken into the restaurant, to their seat, and flip through a copy of the restaurant menu - all done in video animation.
This form of information architecture creates a memorable experience for users, even before they’ve set foot into an Absolute Thai restaurant.
EXPERTISE
- Digital Strategy
- Website design & revamp
- User Research
- User experience design (UX)
- Site information architecture
- Website design
- Responsive website front-end coding
- Mobile site
- Copywriting
- Video Animation
