CHALLENGE
To acquire new customers solely via a transfer programme can be a tough deal to seal without the usual cash rebate offer.
The CitiUPLDebt Consolidation campaign was based on a needs base approach to convince customers to
consider a new personal loan debt consolidation plan as an opportunity to cut their spending and keep up with payments.
APPROACH
A hassle-free campaign available for a limited time with gifts to encourage early sign-ups.
The CitiUPLDebt Consolidation online campaign collaterals took on a friendly tone-of-voice to communicate Users on the new package; one that rewards customers through reduced interest rates, savings and payment flexibility.
EXPERTISE
- Website design & revamp
- Visual Design
- Responsive Website front end coding
- User Experience Design
- Site information architecture
