Citi Premier Miles Enrich Miles Giveaway

Citibank created a promotional campaign to stimulate card spending that would help users to get Enrich points so that they could achieve their travel dreams to exciting destinations.

The Challenge:

How can we help accomplish the dreams of credit card users who love to travel and be rewarded for it whenever they spend?


The Approach

We took an interesting and exciting approach to web design that highlighted unique travel destinations in a friendly tone-and-manner. The campaign for Citibank PremierMiles Card depicted how users would gain Enrich points for their spending and these points could be redeemed for future travel. Over 10,000,000 Enrich points were given away.


  • Website design & revamp
  • Creative concept & visual design
  • Responsive website front end coding
  • Campaign & Email marketing
  • User experience design
  • Site information architecture

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