Angel Align is the largest provider of transparent teeth aligner in China. When Angel
Align approached us, their website did not perform well in natural search - less than 10% of
webpages were indexed (out of more than 200 webpages)
and only 3 brand keywords were listed on page 1 of Baidu organic search results.
Client's objective was to have 15 priority keywords listed on 1st page of Baidu and maximize the number of webpages indexed within 6 months.
APPROACHWe performed Search Engine Optimization (SEO) activities in 3 areas:
- Optimized the website technical construct
- Enhanced the website content with priority keywords
- Built inbound links from external websites
- Site information architecture
- User Research
- Copy writing
- Achieved 10 keywords listed on page 1 within 2 months and 15 keywords within 4 months.
- Number of pages indexed increased to 200 pages within 4 months.
- As a result, website visits from search engines increased by 3 fold in 4 months.