s

Citibank iPad App

How do you revolutionize the way Direct Sales Staff attract, present and pitch to customers the suite of Citibank Credit Cards to improve conversions?

CHALLENGE

In a highly competitive and saturated credit card environment, getting another card into a customer's hands is a challenge.

In the area of direct sales, particularly at bank branches and events, getting the customer's attention whilst he/she is on the move and in a hurry is an even bigger challenge.

Enter the Citibank iPad App, designed to help Direct Sales Agents perfect and complete their pitch easily and efficiently.



APPROACH

We outlined 5 typical lifestyle personas of Credit Card Users as a conversation starter and developed these key features for the iPad App:

  • Products vertical and horizontal overlays that slide in and out enabling the Sales Person to jump quickly into pitching any product
  • Product Detail Pages with hotspots communicating key Products highlights, benefits and features
  • A Product Recommender Tool with 4 easy questions that profiles the customer and recommends a suitable card or cards
  • A Product Comparison Tool that lets the Sales  Person add any card a customer may be interested in and run a quick comparison
  • A built-in Ready Credit PayLite Online  Calculator that lets the Customer see the savings he can enjoy 
  • A summary of Citibank Privileges that allows the Sales Person to walk through all the generic privileges like CWP, Gourmet Pleasures, Citi Alerts.

EXPERTISE

  • Site information architecture
  • Visual design
  • Copywriting
  • iOS iPad App Programming

RESULTS

  • Over 30% improvement conversions from Direct Sales Agents using the iPad App.

other case studies.

Contact Us

Let’s Achieve
Your Goals

Contact us. We’d love to help!

Thank you for reaching out!

We take every query seriously. We’ll be sure to respond as quickly

(and with as much thought) as possible.