Club 21 Fashion Finder Website

How do you make it irresistible for tourists keen on luxury fashion to want to spend a better part of their itinerary in Singapore shopping with you?


Club 21 is a global fashion retailer representing the most cutting edge luxury fashion labels for men, women and kids around the world. Its customers come from all over the world, with a big percentage being tourists visiting Singapore for luxury retail shopping. 

We were tasked to make it irresistible for tourists keen on luxury fashion to dedicate a good part of their itinerary in Singapore planning their shopping at Club 21 stores.


The website design is created in both English and Chinese which is a first of its kind for the fashion industry.

The website design allows users to input their length of stay, explore the different brands that Club 21  carries in Singapore, study where the stores are located on Google Maps, before adding them to a fully customizable day-by-day itinerary.

Once they are happy with their itineraries, they would save, download, email or print a copy.


  • Site information architecture
  • Visual design
  • Google Maps Integration


  • W3 Silver Award 2013: General Website - Fashion

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